"It's an opt-in, paid subscription that offers a blue checkmark and access to select features. The new Twitter Blue, she said, does not include ID verification. Accounts that will receive it include government accounts, commercial companies, business partners, major media outlets, publishers and some public figures," she had said. "Not all previously verified accounts will get the 'Official' label and the label is not available for purchase. When the label was rolled out, Esther Crawford in a tweet said: "A lot of folks have asked about how you'll be able to distinguish between subscribers with blue checkmarks and accounts that are verified as official, which is why we're introducing the 'Official' label to select accounts when we launch." The label was said to be in line with Twitter's just-announced changes for verified accounts, as part of its new USD 8 premium subscription product. The goal is to find the right mix of successful changes to ensure the long-term health and growth of the business," Crawford tweeted.īesides Modi, the 'Official' label on Wednesday evening appeared on Twitter handles of several government departments and ministers including Home Minister Amit Shah, Finance Minister Nirmala Sitharaman, External Affairs Minister S Jaishankar and Defence Minister Rajnath Singh.Ĭongress party leader Rahul Gandhi, some other opposition party leaders as well as sportspersons like Sachin Tendulkar too were given that label. Elon is willing to try lots of things - many will fail, some will succeed. "There are no sacred cows in product at Twitter anymore. "What you saw him mention was the fact that we're not focusing on giving individuals the 'official' label right now." Later, speaking in an online town square meeting, Musk said the 'official' tag could turn into an "aesthetic nightmare". Esther Crawford, who works on early-stage products for Twitter, then tweeted: "The official label is still going out as part of the Twitter Blue launch - we are just focusing on government and commercial entities to begin with.
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